Berliet had been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became the particular Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was don't buying all the trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single style of truck and a single type of car, which represented a starting from his pre-war current market strategy. The single truck which Berliet focused was this 5 ton CBA that had served the world so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not merely one to miss a key: rather than devote period and engineering talent to possessing a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received within March 1919 when this had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was in the same quality as the United states steel used for your Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
The factory have been set up to create the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have recently been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this time was the manufacturer's only passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors and the firm therefore fell into your hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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