Berliet ended up being a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became the actual Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was no more buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single type of truck and a single form of car, which represented a travel from his pre-war industry strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the country so well during your war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not merely one to miss a technique: rather than devote time and engineering talent to possessing a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when the idea had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was of the same quality as the North american steel used for the Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to produce the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have recently been an ambitious target under any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's merely passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors plus the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the banks.
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