Berliet has been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed ideal. The company became the actual Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was not buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single style of truck and a single kind of car, which represented a departure from his pre-war marketplace strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the country so well during the war.
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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was probably none to miss a trick: rather than devote moment and engineering talent to having a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received throughout March 1919 when it had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was on the same quality as the United states steel used for your Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to create the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have already been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's solely passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors and the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking companies.
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