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Berliet ended up being a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.

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Previous to World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War concluded in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed suitable. The company became your Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was will no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single form of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the nation so well during this war.

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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was not merely one to miss a trick: rather than devote period and engineering talent to creating a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received with March 1919 when that had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was in the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational problems for the company.

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The factory have been set up to create the "Berliet Type VB" with the rate of 100 cars daily which would have been an ambitious target within any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's simply passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors plus the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banks.

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