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Berliet seemed to be a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.

Prior to World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became your Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was no more buying all the trucks the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single type of truck and a single kind of car, which represented a leaving from his pre-war market place strategy. The single truck where Berliet focused was your 5 ton CBA that had served the media so well during the particular war.

The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not one to miss a trick: rather than devote time and engineering talent to developing a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet content was well received inside March 1919 when the idea had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was in the same quality as the American steel used for this Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational harm to the company.

The factory was set up to generate the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have also been an ambitious target within any circumstances. The rapid drop-off successful for what at this time was the manufacturer's only passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the finance institutions.

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