Berliet ended up being a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new authorized structure was deemed correct. The company became the particular Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was will no longer buying all the vans the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single sort of truck and a single type of car, which represented a starting from his pre-war marketplace strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the united states so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a key: rather than devote moment and engineering talent to developing a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet replicate was well received with March 1919 when that had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was with the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory were being set up to make the "Berliet Type VB" in the rate of 100 cars per day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's solely passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and the firm therefore fell into the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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