Berliet has been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.
Prior to World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed ideal. The company became your Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was no more buying all the pickups the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single kind of truck and a single kind of car, which represented a leaving from his pre-war industry strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the media so well during the actual war.
NAISSANCE DU T100
The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not just one to miss a tip: rather than devote time and engineering talent to having a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet backup was well received within March 1919 when the idea had its first community outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was with the same quality as the North american steel used for this Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational problems for the company.
The factory had been set up to make the "Berliet Type VB" for the rate of 100 cars each day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's merely passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors along with the firm therefore fell to the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banks.
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